So 2020 plans came to a screeching halt with the pandemic. Pop ups were canceled, but the online store was still open. We appreciate all of the online orders. We postponed the new swim line launch. However, we did drop a new crossbody bag in the fall that sold out! 2021 is looking more promising. We will launch the new swim line spring 2021. Stay tuned!
J.WHITE Collection, my online store, my labor of love is open!
So much goes into bringing a collection to fruition. As a self taught designer I have had my share of ups and downs. From sourcing a pattern maker, fabric, trims, and factories; to the sample making process, to production, marketing, websites, photos, the list goes on and on. And let's not forget the costs and time that goes into these things as well as the late nights, anxiety, and lack of sleep. It's EXHAUSTING! But it's worth it. Now that I've launched my website, this is just the beginning.
That moment when you find out your patterns you sent to the manufacture didn't get lost in the mail and they finally received them...... A MONTH LATER! #GottaLoveThePostalService
I had stopped wearing bikinis after I had my first son because of the bulge and stretch marks. I didn't think the one-piece swimsuits in the stores were anything to rave about. I designed a swimwear collection intricately designed to flatter and obscure the woman's body where needed so she feels, comfortable, confident and sexy as she struts on the beach. Also being a mom of four, I need handbags that are functional and stylish. I'm sure many women can relate, so I've designed a line to meets these needs.